Digital Marketing Manager
At STG, we always encourage you to craft the career that makes you more.
Working for one of our world-class brands means being part of a great working environment and collaborating with people from all corners of the world on a product you are proud of.
Join a dynamic team where your voice matters and your growth is prioritized. We offer competitive benefits and real opportunities to expand your horizons. You'll enjoy an exceptional work-life balance while working on meaningful projects.
Craft the career that makes you more
Role Summary
As the Digital Marketing Manager, you will play a crucial role in shaping and executing our digital strategies across Scandinavian Tobacco Group. This hands-on role requires someone who can drive digital transformation, manage key projects, and collaborate effectively with various stakeholders. You will be reporting to the Head of Digital and be an integral part of building this function within our organization.
- Location: Copenhagen
- Working hours: Full-time
- Contract type: Direct employment
What can you expect as a Digital Marketing Manager? Your primary tasks will be:
- Optimizing websites and webshops in CMS systems
- Creating organic content for web, social media, and marketing automation
- Planning and executing digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
- Maintaining consistent brand messaging across all social channels
- Identifying, analyzing, and measuring trends and content performance to optimize user experience
- Creating and maintaining an editorial calendar to deliver targeted content
- Researching, tracking, and analyzing consumer behaviors and trends, and implementing findings into digital marketing campaigns
- Preparing reports on the overall performance of various marketing campaigns, including ROIs and KPIs
- Collaborating with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
- Developing and monitoring campaign budgets
- Staying up to date on the latest digital media trends
Your areas of knowledge and expertise (that matter the most for this role):
- Bachelor's or Master's degree in Digital Marketing, Computer Science, or a related field
- 5+ years of experience in digital marketing or a similar role
- Strong social media expertise (organic & paid), with a passion for staying on top of trends
- Excellent sense of creativity, imagination, and innovation
- Outstanding interpersonal skills, with the ability to collaborate with other departments & agencies
- In-depth knowledge of CMS & Marketing Automation systems, social media platforms, and best practices
- Strong analytical skills with the ability to analyze consumer metrics, reports, and trends
- Excellent project management and managerial skills
- Proficiency in photo and video editing software
- Experience with SEO and SEM strategy and keyword research
- Understanding of website analytics tools, such as Google Analytics
- Analytical mind, with a passion for measuring data
- Ability to work effectively in a fast-paced, dynamic environment
- Fluency in English; additional languages are a plus
How to Apply:
If you are ready to be a part of our exciting journey at STG, please, apply by including your resume and highlighting your experience, as well as any other relevant information you would like to share with us.
Thank you for considering this exciting opportunity.
Scandinavian Tobacco Group Talent Team
Scandinavian Tobacco Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
"Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs."